Cheryl Cordeiro and Patrik Ström attend conference in Spain

CERGU researcher Cheryl Cordeiro, and CERGU Steering Group member, Patrik Ström, have recently attended the 27th European Association for Research in Services (RESER) Conference held from 7 to 9 September in Bilbao, Spain. Patrik Ström is President of RESER. Cordeiro writes, "What I found interesting about this RESER 2017 conference in particular is that the city of Bilbao has in the past two decades, put in concerted effort into urban renewal and revitalising / rebranding their city. Bilbao is touted as a global example city to follow (amongst other cities such as Baltimore, Glasgow, Rotterdam etc.) and Bilbao has won international accolades for its urban renewal efforts. The city aims for a future in advanced services. So this RESER 2017 conference had a city wide coverage in terms of local press."

Ström was a featured speaker together with Bilbao's Mayor (Juan Mari Aburto) and Mondragon University's Dean of the Business School (Vincente Atxa).

The RESER 2018 conference will be held at the end of September 2018 in Gothenburg, Sweden. The conference will be hosted by the University of Gothenburg (Handels) in collaboration with Chalmers University of Technology.