The 2026 election will take place in a media landscape where social platforms, influencers and algorithms play an increasingly important role. Political parties are shaping their messages for new channels and new target groups.
How do political parties adapt to new channels to reach different voter groups? What are the consequences for democracy, public opinion and political communication? In this conversation, we explore what this shift means for democracy, public opinion and political communication. During the conversation, the impact of algorithms will also be highlighted and how these can have an impact.
Participants
Marie Grusell, Senior Lecturer, Department of Journalism, Media and Communication, University of Gothenburg.
Ann-Kristin Kölln, Professor, Department of Political Science, University of Gothenburg.
Moa Johansson, Associate Professor, Data Science and AI, Computer Science and Engineering, Chalmers.
Moderator
Torill Kornfeldt, Science Journalist.
