Instagram and the Politics of Street Style in Iran: Overview of the Social Media Strategy Used by Fashion Designers
Since the Islamic revolution (1979) in Iran, the Islamic hijab has been compulsory. Based on Sharia law, the Islamic hijab implies women covering hair and the entire body except for the wrists and hands. In the course of the past decades, the regime has enforced various moral policies and implemented a number of “Guidance” [Ershad in Farsi] projects to safeguard the regime’s socio-cultural values including the Islamic hijab. However, it has been constantly failing to unify the Iranian women’s urban outfit and retain the regulated mandatory aesthetics. Since the outset of the Islamic regime, the Islamic dress codes have been constantly subjected to change and transformation by the ordinary women. In the past few years, a new generation of fashion designers has emerged, by whom an alternative fashion has been created.