Reading list
Marketing
Marknadsföring
Course
EKF104
First cycle
6 credits (ECTS)
About the Reading list
Valid from
Spring semester 2025 (2025-01-20)
Decision date
2024-10-14
Baines, Paul; Rosengren, Sara & Antonetti, Paolo. Marketing. Oxford University Press (latest edition).
Patel, Runa & Davidson, Bo. Forskningsmetodikens grunder. Studentlitteratur (latest edition).
Other course material such as supporting material for learning activities and articles that can be included in the examination are published on the course’s website on the University of Gothenburg's learning platform.