Marketing: Bachelor course and thesis
Course package. Undergraduate level 30 credits (ECTS)
About the education
About Marketing
Marketing is about creating value for consumers, businesses, and society. Therefore, marketers need to understand both current and future consumers of products, services, and brands. They also need knowledge about societal development and trends to make well-founded marketing decisions.
Course Content
The course package consists of two theory courses taught in English and an essay.
FEK302 Marketing Trends, 7.5 credits
You will develop knowledge and understanding of the latest trends in marketing. You will practice problematizing, structuring, and working with various marketing analytical problems. By focusing on current issues, you will gain insights and analytical skills that will be highly beneficial in a marketing career, as well as in other roles in business.
Link to course syllabus
FEK311 Consumer Behavior, 7.5 credits
You will gain knowledge and understanding of consumer culture and the role of consumers in the market. You will analyze product, advertising, and brand consumption to develop market research that can influence strategic decisions in companies and other organizations.
Course syllabus and reading list
Bachelor's Thesis, 15 credits The course concludes with a bachelor's thesis.
Course syllabus and reading list
Skills
After the course, you will be able to describe, explain, and analyze consumer behavior and market trends from various scientific perspectives and design methods for consumer research.
After graduation
Examples of job titles include strategic insight director/consumer insight manager, market analyst, environmental analyst, project manager, brand manager, marketing manager, sales manager, and marketing consultant.
Facilities
Most of the School of Business, Economics, and Law's activities are located at Vasagatan 1, but we also have facilities at Viktoriagatan 13. Additionally, at the Vasagatan 1 premises, you'll find the Economics Library, which is several floors high and has many study places.
Prerequisites and selection
Admission to the course requires at least 105 credits, of which at least 45 credits must be in Financial Economics.