Reading list
Marketing
Marknadsföring
Course
EKF114
First cycle
6 credits (ECTS)
About the Reading list
Valid from
Spring semester 2026 (2026-01-19)
Decision date
2025-11-28
Baines, Paul; Whitehouse, Sophie, Antonetti, Paolo and Rosengren, Sara. Fundamentals of Marketing. Oxford University Press (latest edition).
Walliman, Nicholas. Research Methods: The Basics. Routledge (latest edition).
Other course material such as supporting material for learning activities and articles that can be included in the examination are published on the course’s website on the University of Gothenburg's learning platform.