Skip to main content

Students from the Master's programme in Entrepreneurship won the Almi pitch contest 2016


The winning team in the Almi pitch contest 2016 consisted of four students from the Master’s programme in Entrepreneurship at the School of Business, Economics and Law, University of Gothenburg. The students, Victor Göthensten, Ebba Bergbom Wallin, Eike Bausback and Maria Lundin are all studying their second year of the programme.

Ebba Bergbom Wallin, Victor Göthensten, Maria Lundin and Eike BausbackFrom left: Ebba Bergbom Wallin, Victor Göthensten, Maria Lundin and Eike Bausback.

In the competition with many other students Victor pitched their business idea with the help of a pitch method called NABC (Needs, Approach, Benefits, Competition), which they have learned in the programme. The first step is to capture the audience’s interest by giving some kind of fact which should create an interest, a so called “hook”. Then you present the customer need and how that need is satisfied. You also describe the market and the competition, as well as pointing out the benefits the customers receive by that particular product/service. The final part of the pitch is some kind of request from the jury, e.g. financial backing or advice on further development.

The students were given five minutes to present the idea, and then the jury asked more detailed questions and gave feedback. The jury consisted of a representative from SEB, one from Almi, and one from G-lab21. The jury justified their decision by stating that the idea is scalable, fits well into the new economy, and that there is a clear sustainability perspective.

- "We would like to say that we succeeded thanks to being well prepared. We have done a great deal of research about our potential customers. We have met with them many times in order to find out what problems they are experiencing in their everyday lives, and how we could help them to solve those problems", said the students.

About the idea - StrollEase

The students' idea is to offer leasing of strollers to parents. Through a subscription, the parents get access to a range of strollers, and get the opportunity to change stroller as their needs change. With a StrollEase subscription customers do not have to think about purchase, sale and other musts included in traditional stroller ownership. Also, the customers do not need to worry about the high initial cost for a stroller. By leasing a stroller, the customers contribute to a more sustainable society.

Find more information about StrollEase here (in Swedish): or

For more information about the master's program entrepreneurship here.