Welcome to a webcast seminar about the Media Barometer 2025!
The seminar begins with Elisabeth Falk, researcher at Nordicom, presenting the main results from the Media Barometer 2025 and putting them in a longer time perspective. This is followed by two in-depth analyses. Ulrika Facht, media analyst at Nordicom, highlights new movements in the media use of older people and what may be behind them. Nora Theorin, media researcher at Nordicom, shows how Swedes combine news, entertainment and social media, with an impact on the years 1997 and 2025. She also zooms in on young adults and how their media habits have changed in line with a growing range of options.
Program
- Moderator Jonas Ohlsson, director at Nordicom, welcomes you and talks about the program.
- Media that comes and goes – changes in the population’s media use over time
Participator: Elisabeth Falk, researcher at Nordicom. - Don’t lump 65+ together – an age group with a lot of variation
Participator: Ulrika Facht, media analyst at Nordicom. - To mix or choose – this is how media types are combined in 1997 and 2025
Participator: Nora Theorin, media researcher at Nordicom.
In connection with the publication, we invite you to a webcast seminar where the year's most important results are presented and put into context. The seminar will be published on our website, where you can also download the full report free of charge.
The seminar will be published on Nordicom's website on the morning of May 5th.
More information about Nordicom
Subscribe to the Media Barometer newsletter to receive information about the seminar, the program and direct links to both the broadcast and the report. As a subscriber, you will also receive updates on upcoming publications and reports based on the Media Barometer.
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Nordicom at the University of Gothenburg (LinkedIn)
Contact
Elisabeth Falk, Research Manager, email: elisabeth.falk@nordicom.gu.se, phone: 0766 18 31 05.
Mia Jonsson Lindell, Communications Officer, email: mia.jonsson.lindell@nordicom.gu.se, phone: 0766 18 66 22.
