“Is smart tourism the future? Learning from the European Capitals of Smart Tourism”

10:00

European Capital of Smart Tourism Secretariat

Welcome and introduction

10:10

Gothenburg, 2020 European Capital of Smart Tourism and 2020 European Smart Tourism Award in Sustainability

Speaker:  Katarina Thorstensson, Sustainability strategist, Göteborg & Co.

Topic: What made Gothenburg stand out to become 2020 European Capital of Smart Tourism? Katarina Thorstensson will share insights on how the city has put forward a collaborative working model to help improve experiences for both citizens and tourists.

10:25

Málaga: 2020 European Capital of Smart Tourism and 2019 European Smart Tourism Award in Accessibility

Speaker:  Jonathan Gomez, Director of Tourism & City Promotion for the City of Málaga

Topic:  Málaga has consolidated its position as an innovative and creative city and has become a smart tourism destination. The coastal city leads the way in involving the local community and working to sow the seeds of smart tourism on all levels.

10:40

Round table: “How can Smart Tourism support the recovery from the COVID-19 pandemic?”

Participants:

• Dr. Sebastian Molinillo, Professor of Marketing, Leader of the Digital Marketing Research Group, University Institute for Tourism Research, Intelligence and Innovation (i3t), University of Málaga Professor from Goteborg’s University
• Erik Lundberg, Director of the Centre for Tourism of the University of Gothenburg
• Jonathan Gomez, Director of Tourism & City Promotion for the City of Málaga
• Katarina Thorstensson, Sustainability strategist, Göteborg & Co

11:20

Q&A