Fredagsföreläsning at Realize AB: Legitimization of innovation in large companies.
On Friday the 27th of March Rick Middel presented to 15 business representatives from the Gothenburg area his research findings on legitimization of innovation as part of the Sten A Olsson Stiftelse för Forskning och Kultur research project.
This Friday lecture focused on how individuals can create legitimacy for innovation. The initial reaction of the company/manager, when an idea is put forward, can be: ”it is a great idea, but….this is not our business or go back to your work”. In contrast to mainstream ideas, new innovative ideas need to be sold and legitimacy needs to be created within the organization. During the presentation these actions of creating legitimacy were presented and discussed with the representatives.