Länkstig

Towards a Green Business Future: What can Sweden & Texas learn from each other?

Hållbarhet & miljö
Samhälle & ekonomi

Maureen McKelvey and Helene Honeybone welcome you to this panel about Green Business Transition and what Sweden and Texas can learn from each other. This event is co-organized between the University of Gothenburg U-GOT KIES centre and the Swedish American Chamber of Commerce Texas Dallas, as part of our Nordic/Texas Initiative.

Seminarium,
Webinar
Datum
14 sept 2026
Tid
14:30 - 16:00
Plats
Wallenberg Conference Centre, University of Gothenburg, Medicinaregatan 20A, Göteborg Room: Europa or online webinar

Bra att veta
The starting time of the roundtable panel is 3 pm CET (Sweden) / 8 am Texas.
Arrangör
The University of Gothenburg U-GOT KIES centre and the Swedish American Chamber of Commerce Texas Dallas.

About the roundtable

Towards a Green Business Future:What can Sweden & Texas learn from each other? is the topic of this roundtable discussion in the Nordic/Texas Initiative.

Helene Honeybone will moderate the roundtable discussion, with a carefully selected group of panelists. Each panelist has extensive experience of working on green transition and sustainability issues, specifically in relation to business and economic development. They will share their insights about trends in technology, innovation, infrastructure investment, and business opportunities when individuals and organizations take steps of moving towards a green future.

One main aim of this Nordic/Texas Initiative roundtable is to challenge our assumptions, and learn more about what can Sweden and Texas learn from each other. On the one hand,  Sweden has long been known for caring about the environment and sustainability. The country has used public policies and large investments to protect nature and develop new technologies. Gothenburg is one of the cities that is taking a leading role in sustainability work. On the other hand, Texas is best known for being a world leader in the oil and gas industries, but did you know that 25% of their electricity grid is built on renewable energy sources. Cities like Austin and Dallas also have ambitious environmental goals, in relation to helping to direct economic development in their booming economies.

Moderator, Welcome speaker and Panel speakers

Moderator

Helene Honeybone, SACC-Texas. Helene Honeybone is an entrepreneur, and founder of Practical Advertising. She is the Honorary Consul, at the Honorary Consulate of Sweden, Dallas, Texas. She serves as Board member of the Swedish American Chamber of Commerce (SACC)–Texas, Dallas.

Welcome to University of Gothenburg

Ola Bergström, University of Gothenburg. Ola Bergström is Professor in Management and Organisation at University of Gothenburg. He serves as Vice Dean at the School of Business, Economics and Law, University of Gothenburg.

Panel speakers (alphabetical order)

Lina Bakker, Lantmännen Aspen AB. Lina Bakker is Head of Brand Management for the Aspen Group. The Aspen Group develops, produces, and markets environmentally adapted, speciality fuels, oils, and accessories for small engines and high-performance motorsports. Lina is an alumna of the Masters of Science in Innovation and Industrial Management, University of Gothenburg.

Sean Herrity, US Trade Consult. Sean Harrity is Founder and CEO of US Trade Consult, LLC, an Austin-based consultancy advising foreign government agencies and enterprises on bilateral trade, market entry, and expansion into the US. Sean is also Co-Founder of the South Texas Advanced Manufacturing Partnership (STAMP), a 501(c)(3) nonprofit advancing economic development across South Texas and the Rio Grande Valley.

Mats Shore, Business Sweden. Mats Shore is Senior Manager, Head of Energy for North America, GTM and Growth Specialist with Business Sweden. Mats is also Executive Director for the Green Transition Initiative (GTI), a program to strengthen green tech cooperation, boost trade, and build partnerships between Sweden and the United States.

Eric Zinn, Göteborgs Energi. Eric Zinn is Sustainability Director at Göteborg Energi, Sweden’s largest municipally owned energy company. Based in Sweden’s largest industrial city, the company owns and operates extensive infrastructure including electricity, gas, district heating, and dark fiber networks. In addition, Göteborg Energi provides electricity and gas sales as well as advanced energy optimization services.

Time and place

Physical participation

Wallenberg Conference Centre, University of Gothenburg, Medicinaregatan 20A, Göteborg Room: Europa

2.30 to 3 pm: Afternoon coffee and mingle
3 to 4 pm Sweden / 8 to 9 am Texas: Roundtable panel

Online participation

3 to 4 pm Sweden / 8 to 9 am Texas: Roundtable panel
Link will be sent out in advance.

Recording

The roundtable will be streamed live, recorded, and later available at the U-GOT KIES archive.

Organizers

This roundtable is co-organized between University of Gothenburg U-GOT KIES centre and SACC-Dallas, as part of the Nordic/Texas Initiative.. The organizers are Maureen McKelvey and Helene Honeybone.

Maureen McKelvey is Professor in Industrial Management at the School of Business, Economics and Law, at the University of Gothenburg. She is Director of the University of Gothenburg U-GOT KIES centre and SACC-Texas Dallas Board member. She is IVA Fellow and holds the Swedish Research Council Distinguished Professorship.

Helene Honeybone is an entrepreneur, and founder of Practical Advertising. She is the Honorary Consul at the Honorary Consulate of Sweden, Dallas, Texas. She serves as Board member of the Swedish American Chamber of Commerce (SACC)–Texas, Dallas.