On Wednesday 15 October, students of the Master’s programme Innovation and Industrial Management were invited by Realize AB for a creativity workshop. Under the stimulating guidance of Thomas Hagbard and Erik Valvring of Realize AB, the students explored the questions around what makes a creative organization, team and individual. Later the students experienced the creative process of coming up with many different ideas and developing a ‘real’ innovation of how to use fruits in a different way. The day was closed by an informal get together.