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Marie Grusell

Senior Lecturer

Journalism Media and Communication JMG
Telephone
+46 31-786 49 85
+46 706-72 19 96
Mail
marie.grusell@jmg.gu.se
Visiting address
Seminariegatan 1B
41313 Göteborg
Postal address
Box 710
40530 Göteborg

Head of Department

SOM Institute
Telephone
+46 31-786 49 85
+46 706-72 19 96
Mail
marie.grusell@jmg.gu.se
Visiting address
Seminariegatan 1 B
41313 Göteborg
Postal address
Box 710
40530 Göteborg

Head of Department

Journalism Media and Communication JMG
Telephone
+46 31-786 49 85
+46 706-72 19 96
Mail
marie.grusell@jmg.gu.se
Visiting address
Seminariegatan 1 B
41313 Göteborg
Postal address
Box 710
40530 Göteborg

About Marie Grusell

Marie Grusell received her PhD in 2008 with the dissertation Reklam – en objuden gäst? Allmänhetens uppfattningar om reklam i morgonpress och tv and is Associate Professor at the Department of Journalism, Media and Communication (JMG), University of Gothenburg, and Associate Professor of Political Communication at DEMICOM, Mid Sweden University.

Her research focuses primarily on political communication, strategic communication, and election campaigns. Since 2009, she has been involved in studies of all Swedish national elections, examining political parties’ strategic communication in Swedish national and European Parliament elections. Her research has been published in both books and academic journals. In the book Politik är att vinna (2022), she analyses the development of Swedish election campaigns between 2010 and 2022.

From 2023 to 2029, Marie Grusell serves as Head of the Department of Journalism, Media and Communication (JMG), which also includes the SOM Institute. During the same period, she serves as an adjunct member of the SOM Institute’s Steering Committee.

Marie Grusell has held several academic board and leadership positions. From 2019 to 2023, she served as Chair of the Political Communication Division of the International Association for Media and Communication Research (IAMCR). Since 2022, she has served on the board of Mistra Environmental Communication. From 2023 to 2025, she served on the board of the Centre for Consumer Research (CFK) at the Gothenburg Research Institute, School of Business, Economics and Law, University of Gothenburg.

Marie Grusell has also co-edited several popular science anthologies on elections and political communication. These include Snabbtänkt, Euroflections, Stjärnspäckat, and Snabbtänkt 2.0, bringing together short analyses by Swedish and international researchers in connection with Swedish national elections, European Parliament elections, and US presidential elections. She is also a co-editor of Snabbtänkt 2026. In 2021, she co-edited the SOM anthology Ingen anledning till oro, based on the 2020 National SOM Survey and the SOM Institute’s 2020 survey on the coronavirus pandemic.

She has extensive experience in teaching, educational development, and academic leadership in media and communication studies. From 2015 to 2020, she served as Director of Studies for the undergraduate and Master’s programmes in Media and Communication Studies at JMG.

Assignments

Collaborate with.MIUN, DEMICOM.

Pictures

Search the university image database for more photos. (Search on the name or on JMG).