AI & Marketing
At the fifth Sven-Olof Bodenfors seminar, we will discuss the impact and influence of Artificial Intelligence (AI) in the field of marketing. Welcome to participate in a thought-provoking conversation with industry representatives.
--> Unfortunately, the seminar is fully booked. You can either sign up to a waiting list or participate online (or book for both and choose later). Link to the waiting list and to the online broadcast .
Welcome to the fifth Sven-Olof Bodenfors seminar!
Artificial intelligence (AI) is expected to generate vast changes in marketing. It is already permeating marketing in many ways: in market research, consumer insight, advertising, sales and nudging. We believe that it is more important than ever to discuss how the transformational technology of AI is used in and influence marketing. Welcome to participate in and contribute to an interesting, educational and thought-provoking conversation.
Programme
Introduction and welcome
Ola Bergström, Vice Dean, School of Business, Economics and Law
Better market research and consumer insight with AI
Anders Bengtsson, Founder and Chairman, Protobrand
The Future of Brands in the Age of AI: Venturing Beyond the Limits
Oday Mashalla, Head of Design, Humblebee
AI rewriting film production and promotion
Mirja Wester, CEO, Göteborg Film Festival
When is marketing excellence no longer excellent?
Anders Tylman-Mikiewicz, Co-founder of Stealth Startup in AI Space, Senior Advisor to EY
Panel discussion
In an interactive panel discussion, the speakers further elaborate on the influence of AI on marketing, promotion, market research and brands.
Moderator: Emma Björner, Researcher, School of Business, Economics and Law
The Sven-Olof Bodenfors seminar
In 2016, Sven-Olof Bodenfors, legendary advertising man from Gothenburg, turned 70. This was recognized by setting up an annual seminar on business development and branding issues at the School of Business, Economics and Law, University of Gothenburg. Behind the seminar is a foundation founded by Mannheimer Swartling Law Firm, Wingårdh Architects, Forsman & Bodenfors and Lindberg Glavå AB. The first seminar in the series was held in May 2018.