Till sidans topp

Sidansvarig: Webbredaktionen
Sidan uppdaterades: 2016-04-11 13:37

Tipsa en vän

The Problem with Problems. Reframing and Cognitive Bias in Healthcare Innovation. - Göteborgs universitet Till startsida
Till innehåll Läs mer om hur kakor används på gu.se

The Problem with Problems. Reframing and Cognitive Bias in Healthcare Innovation.


Föreläsning med Samantha Hookway, universitetsadjunkt HDK

Design Thinking (DT), well-branded in the world of innovation, is typically defined as a methodology for problem-solving stemming from the way designers think and do. However, from a cognitive science or social psychology perspective, DT can be viewed as a process for overcoming cognitive bias in decision-making (Liedtka 2015).
The purpose of this study is to better understand how cognitive biases influence the way decision-makers frame problems and the impact of DT methods to reframe the problem. Specifically, this relationship was investigated through a comparative analysis of nine healthcare innovation projects and two in-depth case studies. Thus, asking (1) is the problem really what people think it is, and if not, why? and (2) which methods are most useful in exposing misunderstandings and reframing the problem? The cognitive difference between the original and the reframed problem is further propositioned; resulting in the theoretical concept of reframing distance and reframing space.

Practical details: Fika will be served. Email elena.raviola@gu.se if you are coming and if you have any food allergy by June 9.

Föreläsare: Samantha Hookway, universitetsadjunkt på HDK

Datum: 2019-06-11

Tid: 12:00 - 14:00

Kategorier: Forskning, Design

Plats: HDK, Kristinelundsgatan 6-8
meddelas senare

Kontaktperson: Elena Raviola

Sidansvarig: Webbredaktionen|Sidan uppdaterades: 2016-04-11

På Göteborgs universitet använder vi kakor (cookies) för att webbplatsen ska fungera på ett bra sätt för dig. Genom att surfa vidare godkänner du att vi använder kakor.  Vad är kakor?