Till sidans topp

Sidansvarig: Webbredaktion
Sidan uppdaterades: 2012-09-11 15:12

Tipsa en vän
Utskriftsversion

The technologies of price… - Göteborgs universitet Till startsida
Webbkarta
Till innehåll Läs mer om hur kakor används på gu.se

The technologies of price display: mundane retail price governance in the early twentieth century

Artikel i vetenskaplig tidskrift
Författare Franck Cochoy
Johan Hagberg
Hans Kjellberg
Publicerad i Economy and Society
Volym 47
Nummer/häfte 4
Sidor 572-606
ISSN 0308-5147
Publiceringsår 2018
Publicerad vid Centre for Retailing
Företagsekonomiska institutionen, Marknadsföring
Sidor 572-606
Språk en
Länkar https://doi.org/10.1080/03085147.20...
Ämnesord grocery retailing, market devices, mundane governance, price display, price competition, pricing
Ämneskategorier Företagsekonomi

Sammanfattning

How is everyday retail pricing practices and devices linked to large-scale, market-wide movements in retail prices? This paper investigates how the development and spread of seemingly insignificant price display technologies in US grocery retailing related to the development of US food prices at large during the interwar years (1918–1939). We find that the development of these new technologies (e.g. preprinted price cards, price tags and price mouldings) afforded new retail pricing practices (e.g. price cutting, specials and bundles). This development both fed off and contributed to the periods of intense price competition that marked the development of US food prices in the studied period. We conclude that price formation mechanisms are historically situated socio-technical phenomena rather than the product of abstract and historically constant market forces. As such, well-working markets hinge on the efforts of a wide range of market actors to continuously test the contextualization of particular price mechanisms and develop alternative solutions to overcome the shortcomings that such reflexive efforts are able to establish.

Sidansvarig: Webbredaktion|Sidan uppdaterades: 2012-09-11
Dela:

På Göteborgs universitet använder vi kakor (cookies) för att webbplatsen ska fungera på ett bra sätt för dig. Genom att surfa vidare godkänner du att vi använder kakor.  Vad är kakor?