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The Winner Takes IT All: Swedish Digital Divides in Global Internet Usage

Paper i proceeding
Författare Magnus Roos
Publicerad i Alexandrov D., Boukhanovsky A., Chugunov A., Kabanov Y., Koltsova O. (eds) Digital Transformation and Global Society. DTGS 2018. Communications in Computer and Information Science, vol 859.
ISBN 978-3-030-02846-6
Förlag Springer
Förlagsort Cham
Publiceringsår 2018
Publicerad vid Gothenburg Research Institute (GRI)
Centrum för konsumtionsvetenskap (CFK)
Språk en
Ämnesord Personality Gender Age Socio-economic status Internet
Ämneskategorier Psykologi

Sammanfattning

In the present study, we examined the influence of personality factors and demographic factors on Internet usage. Personality was defined from the Five Factor Model of personality in terms of Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism, while demographic factors were defined as gender, age and socioeconomic status (e.g. income and educational attainment). The results from a large, representative Swedish sample (N = 1,694) show that global Internet usage can be explained by a high degree of Extraversion, young age and high socioeconomic status. Our findings are consistent with some previous studies, but in contrast with others. We discuss contrasting results in terms of different study designs, cultures and time periods of Internet development. The results are discussed in terms of the “rich get richer model” and digital divides, and what broader implication our findings might have for society. The study may help facilitate our understanding regarding future challenges in the Internet design.

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