Till sidans topp

Sidansvarig: Webbredaktion
Sidan uppdaterades: 2012-09-11 15:12

Tipsa en vän
Utskriftsversion

Nudging to reduce meat co… - Göteborgs universitet Till startsida
Webbkarta
Till innehåll Läs mer om hur kakor används på gu.se

Nudging to reduce meat consumption: Immediate and persistent effects of an intervention at a university restaurant

Artikel i vetenskaplig tidskrift
Författare Verena Kurz
Publicerad i Journal of Environmental Economics and Management
Volym 90
Sidor 317-341
ISSN 0095-0696
Publiceringsår 2018
Publicerad vid Institutionen för nationalekonomi med statistik
Sidor 317-341
Språk en
Länkar dx.doi.org/10.1016/j.jeem.2018.06.0...
Ämnesord Nudging, Field experiment, Meat consumption, Climate change mitigation, behavioral economics, energy-conservation, field experiment, habit, formation, food choices, incentives, health, substitution, environment, strategies
Ämneskategorier Psykologi, Nationalekonomi

Sammanfattning

Reducing meat consumption is considered to have great potential to mitigate food-related greenhouse gas (GHG) emissions. I conducted a field experiment with two restaurants to test if nudging can increase the consumption of vegetarian food. At the treated restaurant, the salience of the vegetarian option was increased by changing the menu order and enhancing the visibility of the vegetarian dish. The other restaurant served as a control. Daily sales data on the three main dishes sold were collected from September 2015 until June 2016. Results show that the nudge increased the share of vegetarian lunches sold by on average 6 percentage points, and that the treatment effect increased over time. The change in behavior is partly persistent, as the share of vegetarian lunches sold remained 4 percentage points higher after the intervention ended than before the experiment The intervention reduced GHG emissions from food sales by around 5 percent (C) 2018 Elsevier Inc. All rights reserved.

Sidansvarig: Webbredaktion|Sidan uppdaterades: 2012-09-11
Dela:

På Göteborgs universitet använder vi kakor (cookies) för att webbplatsen ska fungera på ett bra sätt för dig. Genom att surfa vidare godkänner du att vi använder kakor.  Vad är kakor?