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The Localities of Mediatization: How Organizations Translate Mediatization into Everyday Practices

Kapitel i bok
Författare Magnus Fredriksson
Josef Pallas
Publicerad i Driessens, O., Bolin, G., Hepp, A., Hjarvard, S. (Eds.) Dynamics Of Mediatization. Institutional Change and Everyday Transformations in a Digital Age
ISBN 978-3-319-62982-7
Förlag London
Förlagsort Palgrave Macmillan
Publiceringsår 2017
Publicerad vid Institutionen för journalistik, medier och kommunikation (JMG)
Språk en
Länkar https://link.springer.com/chapter/1...
Ämnesord Ideas, media logic, mediatization, organizations, translation
Ämneskategorier Kommunikationsvetenskap

Sammanfattning

In this chapter, we suggest a perspective where mediatization is addressed as a set of rationalized ideas that are actively translated and transformed in and by organizations and their members. Through local translations, these ideas not only shape contemporary organizations but also are re-constructed in these. We argue that ideas are carried into and between organizations by different elements that are interpreted, made sense of and negotiated depending on the characteristics of the ideas at hand, and the characteristics of the context into which they are introduced. To unpack how mediatization unfolds inside organizations, we turn to a specific stream of Scandinavian institutionalism: translation theory. Thereby, we identify translation processes of mediatization as taking place in a context of competing and conflicting value systems—especially those represented by different professions.

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