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Barriers to business model innovation in urban freight

Konferensbidrag (offentliggjort, men ej förlagsutgivet)
Författare Jon Williamsson
Olof Moen
Publicerad i Metrans, I-NUF 2017
Publiceringsår 2017
Publicerad vid Företagsekonomiska institutionen, Industriell och Finansiell ekonomi & logistik
Institutionen för ekonomi och samhälle
Språk en
Länkar https://www.metrans.org/2017-i-nuf-...
Ämnesord Urban freight, business model innovation, barriers to innovation.
Ämneskategorier Företagsekonomi

Sammanfattning

Business model innovation is a process that facilitates the uptake of new and more sustainable technologies. Little research has been done to identify factors that hold back the development of new business models in the urban freight sector. This paper examines business model innovation linked to two technological innovations, heavy electric vehicles and digitization, as they were developed and introduced in the Swedish urban freight sector. Our results indicate that business model innovation fundamentally functions as a negotiation between the stakeholders that are actively engaged in the urban freight supply chain. Additionally, business model innovation and technological development are two closely related processes that influence each other, and as such they create a multilayered context for decision makers. Facing an uncertain and multifaceted reality, decision makers overlook or exclude stakeholders to decrease the number of variables that they need to consider. However, this also reduces the number of potential routes forward. Furthermore, actors that are engaged in collective business model innovation face considerable uncertainty about the responsibilities that they and other actors have toward each other. Barriers to business model innovation thus appear to be moderated not only by the strength of the relationship that exists between the actors in the urban freight supply chain but also by their ability to share a common view on the technology in question, the actor’s own function within the supply chain and their relationship to specific stakeholders.

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