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Characteristics of Public Sectors and Their Consequences for Strategic Communication

Artikel i vetenskaplig tidskrift
Författare Magnus Fredriksson
J. Pallas
Publicerad i International Journal of Strategic Communication
Volym 10
Nummer/häfte 3
Sidor 149-152
ISSN 1553-1198
Publiceringsår 2016
Publicerad vid Institutionen för journalistik, medier och kommunikation (JMG)
Sidor 149-152
Språk en
Länkar dx.doi.org/10.1080/1553118X.2016.11...
Ämneskategorier Kommunikationsvetenskap, Statsvetenskap (exklusive studier av offentlig förvaltning och globaliseringsstudier), Studier av offentlig förvaltning

Sammanfattning

Research on strategic communication often deals with a general idea of organizations without specifications of what type of organization it sets under investigation. However, it often focuses on markets and perceives “corporations” as its role model. This means that the certain conditions that applies to other sectors—such as the public sector- tends to be overseen. Even though these conditions have extensive consequences for how, when, where, and why organizations can or are expected to communicate. This special issue is an attempt to reduce some of this imbalance and in this short introduction, we point out some of the characteristics that are typical for public sector organizations (PSO) in general; including their political nature, their lack of autonomy, their mission to handle problems rather than take advantage of an opportunities, their inherent conflicts between general principles, professional groups and stakeholder interests as well as an extensive demand for transparency. The articles included in the special issue are also shortly introduced. © 2016 Taylor & Francis.

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