Till sidans topp

Sidansvarig: Webbredaktion
Sidan uppdaterades: 2012-09-11 15:12

Tipsa en vän
Utskriftsversion

Projectification in the M… - Göteborgs universitet Till startsida
Webbkarta
Till innehåll Läs mer om hur kakor används på gu.se

Projectification in the Media Industries

Kapitel i bok
Författare Rolf A. Lundin
Maria Norbäck
Publicerad i G.F. Lowe & C. Brown (eds) Managing Media Firms and Industries. What’s So Special About Media Management?
Sidor 367-382
ISBN 978-3-319-08514-2
Förlag Springer
Förlagsort New York
Publiceringsår 2015
Publicerad vid Företagsekonomiska institutionen
Gothenburg Research Institute (GRI)
Sidor 367-382
Språk en
Ämneskategorier Företagsekonomi

Sammanfattning

Since the death of the Hollywood studio system, projects have been the established way of producing content in a large part of the media industries. This includes sectors such as film and TV, advertising, electronic gaming, the recording industry, and book publishing. There seems to be an increasing trend of ‘projectification’ also in other parts of the media industries, for example, news media, which traditionally have not been organised according to a project logic. The aim of this chapter is to discuss the notion of projectification as it relates to the media industries and consider the implications this may have for media management. The chapter starts with an introduction to the general project management literature, describing its origins and development including the more recent discussion of projectification. It then turns to the media setting and discusses how content production is increasingly organised in projects and how this gives rise to what has been described as ‘project networks’ that evolve over time. Here the authors discuss what a project mode of organising means for the people set to manage media production, as well as for the individual media professional. The chapter ends with a discussion of what the trend of projectification in the media industries implies for the management of media—not only for the production of content but also for other, more strategic, endeavours.

Sidansvarig: Webbredaktion|Sidan uppdaterades: 2012-09-11
Dela:

På Göteborgs universitet använder vi kakor (cookies) för att webbplatsen ska fungera på ett bra sätt för dig. Genom att surfa vidare godkänner du att vi använder kakor.  Vad är kakor?