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Freedom of expression vs. Gender equality – conflicting values when regulating gender stereotypes in advertising

Artikel i vetenskaplig tidskrift
Författare Eva-Maria Svensson
Maria Edström
Publicerad i Tidsskrift for Rettsvitenskap
Volym 127
Nummer/häfte 5/2014
Sidor 479–511
ISSN 0040-7143
Publiceringsår 2014
Publicerad vid Institutionen för journalistik, medier och kommunikation (JMG)
Juridiska institutionen
Sidor 479–511
Språk en
Länkar www.idunn.no/tfr/2014/05/freedom_of...
Ämnesord gender equality, gender stereotypes in advertising, freedom of expression, CEDAW
Ämneskategorier Allmän rättslära, Medie- och kommunikationsvetenskap, Genusstudier

Sammanfattning

The persistence of negative gender stereotypes, even in more gender-equal and progressive Scandinavian countries, has been pointed out as an obstacle to the achievement of gender equality. Gender equality is a fundamental condition for the full enjoyment of human rights by women and men, and the promotion of gender equality is a worldwide obligation. According to the Convention on the Elimination of All Forms of Discrimination against Women (CEDAW), gender stereotypes are considered a form of discrimination against women that States parties must take all appropriate measures, including legislation, to modify. This article focuses on legal and political measures undertaken (or not undertaken) by States parties on gender stereotypes in advertisements. So far, many States parties have been reluctant to legislate against gender stereotypes in advertising, referring to freedom of expression as an obstacle. Instead they prefer self-regulation, even though such efforts may be questioned in terms of efficiency. Sweden is used as the case, of specific relevance due to its explicit commitment to both freedom of expression and gender equality.

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