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Fostering creativity through artistic interventions: Two stories of failed attempts to commodify creativity

Kapitel i bok
Författare Elena Raviola
Claudia Schnugg
Publicerad i Artistic Interventions in Organizations: Research, theory and practice
ISBN 9781138821132
Förlag Routledge
Publiceringsår 2015
Publicerad vid Företagsekonomiska institutionen
Språk en
Ämneskategorier Ekonomi och näringsliv, Konst


Creativity has become an inseparable companion in the discussion about innovation and development, aimed at both contributing to economic growth and coping with changing environments. This chapter aims at problematizing the understanding of creativity in practices to foster creativity in organizations by in particular focusing on two different artistic interventions. Our studies of the Big meets small project in Sweden and of the artistic interventions at Reklam in Austria present two cases of failed attempts to commodify creativity. Both artistic interventions were designed as artists-in-residence projects. The idea was that the creativity, inherent to the artist, could be transferred to an organization by means of more or less structured encounters and in exchange for money, space or other resources. We present both cases in detail and analyze the attempts of commodifying creativity and exchanging it for money, time and visibility. Our analysis shows, however, that these attempts are bound to fail and creativity escapes commodification. In our discussion we point to the fact that although the idea of commodifying creativity in artistic interventions is problematic, artistic interventions are worth being performed and there are possible setups to foster creativity within organization.

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