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The influence of personality on acceptability of sustainable transport policies

Artikel i vetenskaplig tidskrift
Författare Junghwa Kim
Jan-Dirk Schmöcker
Cecilia Jakobsson Bergstad
Satoshi Fujii
Tommy Gärling
Publicerad i Transportation
Volym 14
Nummer/häfte 4
Sidor 855-872
ISSN 0049-4488
Förlag Springer US
Publiceringsår 2014
Publicerad vid Psykologiska institutionen
Sidor 855-872
Språk en
Länkar dx.doi.org/10.1007/s11116-013-9502-...
Ämnesord Personality, Acceptability, Transport policy, Transport pricing, Sustainable transport
Ämneskategorier Psykologi

Sammanfattning

Previous research has shown that fairness, infringement on freedom, and perceived effectiveness are determinants of transport pricing acceptability. In the present study we investigate determinants of acceptability of environmental (carbon) taxation for which trust in government and environmental concern are additional determinants. Carbon taxation is an extension of fuel taxes and may thus be viewed as transport pricing. Our main focus is on the role played by personality traits. Structural equation modeling reveals that acceptability is related to the personality traits extraversion, agreeableness, and conscientiousness. Extraverted individuals have higher levels of trust in government which leads to higher acceptability. Also correlations between agreeableness and conscientiousness as well as environmental problem awareness and personal norm are observed. We discuss strategies for effective marketing of transportation policies considering how acceptability is related to personality traits.

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