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Attitude toward environmental policy measures related to value orientation

Artikel i vetenskaplig tidskrift
Författare André Hansla
Tommy Gärling
Anders Biel
Publicerad i Journal of Applied Social Psychology
Volym 43
Nummer/häfte 3
Sidor 582-590
ISSN 0021-9029
Publiceringsår 2013
Publicerad vid Psykologiska institutionen
Sidor 582-590
Språk en
Länkar dx.doi.org/10.1111/j.1559-1816.2013...
Ämnesord behavior, countries, consequences, beliefs, green
Ämneskategorier Psykologi

Sammanfattning

Moderated mediation effects on attitude toward environmental policy measures of a self-enhancement vs. self-transcendence value orientation were examined in two studies. Study 1 (n = 91) showed that for policy measures incurring nontransparent personal costs, influence of value orientation on attitude is fully mediated by environmental concern, whereas for measures incurring transparent personal costs, influence is partially mediated by environmental concern. Study 2 (n = 71) showed that while influence of value orientation on attitude toward eco-labeled electricity is not mediated by environmental concern, it is fully mediated by reluctance to pay surcharges for eco-labeled electricity. Value orientation was also shown to moderate influence of reluctance to pay on attitude in that reluctance had an effect only for a self-enhancement value orientation.

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