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Which User of technology? Perspectivising the UTAUT model by application of the SFL language Pronoun System towards a systems perspective of technology acceptance and use

Artikel i vetenskaplig tidskrift
Författare Cheryl Marie Cordeiro
Publicerad i ASTESJ Advances in Science, Technology and Engineering Systems Journal
Volym 3
Nummer/häfte 2
Sidor 309-318
ISSN 2415-6698
Publiceringsår 2018
Publicerad vid Företagsekonomiska institutionen
Centre for International Business Studies
Sidor 309-318
Språk en
Länkar https://astesj.com/v03/i02/p34/
https://doi.org/10.25046/aj030234
Ämnesord Research methodology, Unified theory of acceptance and use of Technology (UTAUT), Systemic functional linguistics (SFL), International business, Technology management, Remote service
Ämneskategorier Produktionsteknik, arbetsvetenskap och ergonomi, Mänsklig interaktion med IKT, Systemvetenskap, informationssystem och informatik med samhällsvetenskaplig inriktning, Lingvistik

Sammanfattning

This study applies systemic functional linguistics (SFL) as complementary framework of analysis of technology acceptance models (TAMs). The purpose is to bridge research methodology language in international business (IB) studies and engineering management science. Currently TAMs and its consolidated version, the Unified Theory of Acceptance and Use of Technology (UTAUT) provides for a typology of one user in one context scenario. The need for the UTAUT model to account for multiple users in multiple work contexts in a single framework of analysis was foregrounded in the study of the workflow processes of a remote services business model of a European founded multinational business enterprise (MBE) with regards to its (i) intra-firm improvements in managing remote services cases, and its (ii) extra-firm selling of life cycle management remote services contracts. The Enterprise has global operations in over 100 countries, of which this study focused on its European operations of improving the quality of remote services for the marine industry. Through an application of SFL unto UTAUT, this study illustrates how multiple users in multiple contexts can be analysed simultaneously, and whose behaviours can be accounted for in a single framework of analysis. The combined SFL UTAUT model addresses the initial statisticity of the UTAUT model, whilst at the same time, expands upon current theoretical perspectives of technology use and acceptance that can be applied in practice.

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