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Wisdom, World Quality: A Visual Semiotic Analysis of China’s “Zou Xiang Shi Jie” (Going Global).

Kapitel i bok
Författare Cheryl Marie Cordeiro
Publicerad i In M. Khan (ed.), Multinational Enterprise Management Strategies in Developing Countries. Hershey, PA: Business Science Reference.
Sidor 237-259
ISBN 1522502769
Förlag IGI Global
Förlagsort USA
Publiceringsår 2016
Publicerad vid Centre for International Business Studies
Sidor 237-259
Språk en
Ämnesord China, automobile industry, Sweden, International business enterprises, visual semiotics
Ämneskategorier Medie- och kommunikationsvetenskap, Ekonomisk geografi, Lingvistik, Ekonomi och näringsliv

Sammanfattning

The typical feature of emergent economies is a slow, apparent transformation from being predominantly a home base of Foreign Direct Investments (FDI) to becoming more home markets for various firms that expand internationally. In this aspect, China differs from its Asian forerunners. Without question, the most rapid development in recent decades within East Asia and the global economy as a whole is the (re-)emergence of China. While most studies on growth strategies for multinational corporations from emerging economies come from the perspective of economic strategies in international business, this study offers a novel perspective by using visual semiotics as a framework of study and analysis of data. It uses theories of social semiotics borne of the traditions of linguistics to conduct a systematic analysis of the representations of China's desire to go global with their automobile industry. The company in focus is China's Zhejiang Geely Holding Group (Geely) in the years between 2007 to 2011, just prior to an after its acquisition of Volvo Car Corporation (VCC).

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