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The Gotheborg IV (G4) Model and the Function of Language in the Globalization Process of the Firm: The Case of Swedish MNEs.

Kapitel i bok
Författare Cheryl Marie Cordeiro
Publicerad i In M. Khan (ed.), Multinational Enterprise Management Strategies in Developing Countries. Hershey, PA: Business Science Reference.
Sidor 215-236
ISBN 1522502769
Förlag IGI Global
Förlagsort USA
Publiceringsår 2016
Publicerad vid Centre for International Business Studies
Sidor 215-236
Språk en
Ämnesord Gotheborg IV model, firm internationalization, Uppsala model, globalization processes, applied linguistics
Ämneskategorier Företagsekonomi, Ekonomisk geografi, Lingvistik, Jämförande språkvetenskap och lingvistik, Globaliseringsstudier

Sammanfattning

This chapter contributes to the theory of a firm's globalization processes reflected in the Uppsala Globalization Process Model (UGPM). The Gotheborg IV (G4) model is introduced, mapping the knowledge zones of the UGPM in a four quadrant axis model. Using language in its meta-capacity as theory and framework of analysis the G4 model makes a distinction between the words ‘enterprise' (Hn) and ‘subsidiary' (H1), addressing the core features of firm globalization with geographically dispersed foreign subsidiaries and globally coordinated activities of manufacturing, sourcing and R&D capabilities. With the distinction between Hn and H1, the G4 model is able to present eight perspectives of the globalization process from interior and exterior to the enterprise and subsidiary. As method, this chapter will show how using the G4 model results in a richer analysis and findings from qualitative data. In this study Swedish top-level managers working in Asia show how they foster an organization culture of continuous learning and change that supports the MNE's globalization efforts.

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