Till sidans topp

Sidansvarig: Webbredaktion
Sidan uppdaterades: 2012-09-11 15:12

Tipsa en vän
Utskriftsversion

Agencing femininity: digi… - Göteborgs universitet Till startsida
Webbkarta
Till innehåll Läs mer om hur kakor används på gu.se

Agencing femininity: digital Mrs. Consumer in intra-action

Artikel i vetenskaplig tidskrift
Författare Magdalena Petersson McIntyre
Publicerad i Journal of Cultural Economy
ISSN 1753-0350
Publiceringsår 2019
Publicerad vid Gothenburg Research Institute (GRI)
Centrum för konsumtionsvetenskap (CFK)
Språk en
Länkar https://doi.org/10.1080/17530350.20...
Ämnesord Femininity, blogs, intra-activity, influencers, digital devices
Ämneskategorier Ekonomi och näringsliv, Etnologi, Kulturstudier, Samhällsbyggnadsteknik

Sammanfattning

Social media is abound with women writing about consumption goods and practices associated with femininity and heterosexual nuclear family life, such as being married, dressing, cooking and home decoration. This article examines how the housewife ideal can be an attractive identity in the 2010s and, drawing on the post-humanist performativity by Karen Barad (2007), it maps the material-discursive agencies that enable the re-emergence of this figure. Building on in-depth interviews with women who refer to themselves as influencers and bloggers, and visual and textual analyses of their Instagram-accounts, including links to sponsors and comments from followers, the article analyzes how the tensions between these women's real lives and their cyber lives, become meaningful in this technological culture. The breaking of boundaries between human and non-human resulting from digital technology has re-configured the housewife role by transforming boundaries between intimate and commercial practices. By focusing on the three areas: Transforming the feminine body, Transforming Intimacy, and Entrepreneurial femininity the article shows how agency emerges from within transforming practices of body, intimacy and entrepreneurship, intra-acting within this new housewife phenomenon. In doing so it discusses the negotiations and space for agency these women thought that digital technologies provided for them.

Sidansvarig: Webbredaktion|Sidan uppdaterades: 2012-09-11
Dela:

På Göteborgs universitet använder vi kakor (cookies) för att webbplatsen ska fungera på ett bra sätt för dig. Genom att surfa vidare godkänner du att vi använder kakor.  Vad är kakor?

Denna text är utskriven från följande webbsida:
http://www.gu.se/forskning/publikation/?publicationId=283285
Utskriftsdatum: 2019-12-15