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Sidan uppdaterades: 2012-09-11 15:12
| Författare |
Christian Fuentes Johan Hagberg |
|---|---|
| Publicerad i | International Journal of Quality and Service Sciences |
| Volym | 5 |
| Nummer/häfte | 3 |
| Sidor | 290-308 |
| ISSN | 1756-669X |
| Publiceringsår | 2013 |
| Publicerad vid |
Centre for Retailing Företagsekonomiska institutionen, Marknadsföring |
| Sidor | 290-308 |
| Språk | en |
| Länkar |
dx.doi.org/10.1108/IJQSS-10-2012-00... |
| Ämnesord | retailing, retail marketing, review, socio-cultural, marketing, cultural geography, sociology, anthropology |
| Ämneskategorier | Ekonomi och näringsliv, Annan samhällsvetenskap |
Purpose: The purpose of this paper is to contribute to the on-going cultural turn in retail marketing by offering an overview of the interdisciplinary field of socio-cultural retailing and discussing how this body of work can contribute conceptually, methodologically and substantively to the field of retail marketing. Design/methodology/approach: This paper is based on a literature review of socio-cultural retail studies in marketing, cultural geography, sociology, and anthropology. The literature is analysed in relation to the substantive, conceptual and methodological domains of retail marketing. Findings: Drawing on the literature review, the authors argue that socio-cultural retail studies can contribute to the field of retail marketing substantively, conceptually and methodologically, thus broadening its current scope and domains. Originality/value: This paper provides an overview of an interdisciplinary field and identifies how it can contribute to the field of retail marketing. It is valuable for retailing researchers interested in socio-cultural approaches to the study of contemporary retailing.
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