"With a Little Help from my Friends”: Exploring Mutual Engagement and Authenticity within Foodie Influencers’ Communities of Practice
Studies on influencers are, to a large extent, dominated by research on beauty and fashion influencers. However, little academic attention has been focussed on foodie influencers despite #food being the 25th most used hashtag on Instagram. In this seminar digital communication researcher Cristina Miguel will talk about the foodie influencer Community of Practice (CoP). Cristina will analyse how the ‘mutual engagement’ element of the CoP via foodie influencers Instagram post interactions may compromise the authenticity of their engagement rates.