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Andra Avenyn: Studying Swedish Television Drama Production

Conference contribution
Authors Mats Björkin
Published in Nordic Media in Theory and Practice, UCL, London, 7-8/11 2008
Publication year 2008
Published at Department of Culture, Aesthetics and Media
Language en
Subject categories Media and Communications, Studies on Film


This paper combines a production culture analysis with an analysis of re-edited (redacted) YouTube clips in order to reveal tensions or conflicting interests within the scriptwriting team. Through this analysis, I will argue, it is possible to discuss whether the producers fully understood their (mainly young female) audience, and their interest in character-driven stories, or their interest in redaction, in creating their own material based on the series. It certainly seems as though they never quite understood how the series is useful for the audience they so much wanted to attract.

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