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Virtual Mobilisation? Linking On-line and Off-line Political Participation among Swedish Facebook Users: Courtesy and Irritation

Conference contribution
Authors Nils Gustafsson
Mattias Wahlström
Published in The XV NOPSA conference, 2008-08-05/2008-08-09, Tromsö, Norway
Publication year 2008
Published at Department of Sociology
Language en
Keywords internet, virtual focus groups , political participation, social networks, virtual mobilisation, Facebook
Subject categories Sociology, Political Science (excluding Public Administration Studies and Globalization Studies)


This paper is a pilot study where Swedish Facebook users are interviewed in virtual focus groups - one consisting of politically active participants and one consisting of not politically active participants - using Facebook itself as the platform. The interviews concerned the attitudes of the participants towards political campaigns and recruitment within Facebook. The preliminary results show that there are no major differences between the politically active and not politically active users. Most participants also claim that their participation in political campaigns in Facebook is a form of semi-public identity management.

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