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Understanding the process of adaptation to car-use reduction goals

Journal article
Authors Peter Loukopoulos
Cecilia Jakobsson
Tommy Gärling
S Meland
S Fujii
Published in Transportation Research F
Volume 9
Issue 2
Pages 115-127
Publication year 2006
Published at Department of Psychology
Pages 115-127
Language en
Keywords private car use, car use reduction, travel demand management
Subject categories Psychology


Two studies are reported examining the adaptations people make in order to achieve car-use reduction goals set in response to travel demand management (TDM) measures. Study 1 examined retrospective reports of actual behavioural adaptations made in response to the introduction of the Trondheim toll ring. Building upon the first study, Study 2 was an internet survey requiring respondents to state the frequency with which they would adopt various adaptation alternatives were they required to adapt to a small, medium, or large car-use reduction goal. The frequency with which a particular adaptation is implemented was found to vary with trip purpose and with size of reduction goal. The results were interpreted in the light of a modified cost-minimisation principle of adaptation.

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