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Customer information sharing and new service development: is there a link?

Journal article
Authors T. Busagara
N. Mori
Lena Mossberg
D. Jani
Tommy D. Andersson
Published in Bottom Line
Pages 15
ISSN 0888-045X
Publication year 2020
Published at Department of Business Administration
Pages 15
Language en
Links dx.doi.org/10.1108/bl-09-2019-0112
Keywords Information sharing, Customer dominant logic, Service dominant logic, New service development, Innovation, Co-creation, dominant logic, product development, innovation, knowledge, participation, determinants, performance, feedback, tourism, impact, Information Science & Library Science
Subject categories Economics and Business

Abstract

Purpose The purpose of this paper is to establish the link between customer information sharing and new service development. Design/methodology/approach Through a survey of tourism firms, 295 questionnaires were collected in three large tourism locations in Tanzania. Thereafter, the hypotheses were tested by structural equation modeling (SEM) after undertaking both factor analysis and confirmatory factor analysis. Findings Results indicate that there is a positive association/link between customer information sharing and new service development. The link here expresses the association that exists as customers share information and the extent of use of this information for the firm benefit in facilitating new service development. Specifically, customers post service information and customer interaction behaviors positively support new service development; however, customers' pre-service information revealed no link. Originality/value These results evidence that customer post service information and customer interaction behaviors form the groundwork for development new services in tourism. Hence, the study strengthens the value co-creation and innovation views in the service arena by extending knowledge in the use of both the service and the customer environment for service improvement.

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