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How situational activation of values evokes positive and negative feelings: Theory and experimental findings

Journal article
Authors William Montgomery
Henry Montgomery
Tommy Gärling
Published in Motivation and Emotion
Volume 44
Pages 608-620
ISSN 0146-7239
Publication year 2020
Published at Department of Psychology
Pages 608-620
Language en
Subject categories Psychology (excluding Applied Psychology)


We propose a theory of how situational activation of values evokes positive and negative feelings. In conjunction we present a re-conceptualization of Schwartz’ et al. (J Personal Soc Psychol 103:663–688, 2012. https :// 93) value set including additional values. In our new value set, we posit contrastive values having opposite values and central values having no opposite values. As a consequence, balanced access to salient opposite contrastive values and maximal access to central values evoke the strongest positive and weakest negative feelings. Study 1 shows, as hypothesized, that contrastive values form a circumplex structure with central values located inside its periphery. Study 2 supports theoretically derived hypotheses of how positive and negative feelings are evoked by different degrees of access to values, salience of opposite values, and centrality of values.

Page Manager: Webmaster|Last update: 9/11/2012

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