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A meta-analysis of field-experiments using social norms to promote pro-environmental behaviors

Journal article
Authors Magnus Bergquist
Andreas Nilsson
Wesley P. Schultz
Published in Global Environmental Change
Volume 59
ISSN 0959-3780
Publication year 2019
Published at Department of Psychology
CECAR - Centre for Collective Action Research
Language en
Links https://doi.org/10.1016/j.gloenvcha...
Keywords pro-environmental; meta-analysis; social norms
Subject categories Environmental psychology, Applied Psychology

Abstract

Highlights • We conducted a meta-analysis on field-experiments using social norms to encourage pro-environmental behaviors. • Results of 91 field-experiments (N = 227′730) revealed a positive main effect of social norms on pro-environmental behaviors compared to no-treatment control conditions. • Moderation analysis found that social norms induced implicitly were more influential than social norms induced explicitly and that social norms tended to be more influential in individualistic countries than in collectivistic countries.

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