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Do robots and companies get along in science fiction?

Journal article
Authors Barbara Czarniawska
Bernward Joerges
Published in Entreprises et Histoire
Volume 3
Issue 96
Pages 72–82
ISSN 1161-2770
Publication year 2019
Published at Gothenburg Research Institute (GRI)
Pages 72–82
Language en
Keywords popular culture, robotization, media hype
Subject categories Sociology


In this paper we analyze the fears and hopes automation has generated in popular culture from the time the term “robot” was first used to the present period of media hype. We consider the extent to which hopes and fears have changed and whether changes reflect actual changes in robotics. We analyze how this topic was treated in science fiction of the 1920s and 1950s and contrast it with today’s presentation. We discuss selected novels and films that have captured popular imagination on a worldwide scale.

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