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Same Same But Different: Changes in Social Media Practices Over Time

Conference paper
Authors Beata Jungselius
Alexandra Weilenmann
Published in SMSociety '19 Proceedings of the 10th International Conference on Social Media and Society
ISBN 978-1-4503-6651-9
Publisher ACM
Place of publication New York, NY, USA
Publication year 2019
Published at Department of Applied Information Technology (GU)
Language en
Keywords Social media, Social media use, Facebook, Instagram, Snapchat, Twitter, Platforms, Interview study
Subject categories Human Aspects of ICT, Communication Studies, Technology and social change


In this paper, we examine how social media users reflect upon their own developments as social media users over time. We draw upon two interview studies with the same informants, conducted in 2012 and 2017. In the second study, we showed them snippets from their previous interviews, and asked them to comment on their five year old statements. This allowed us as researchers to get access to the participants own analysis of their changing social media practices. Based on this data and in relation to previous research, we outline the most prominent influencing factors that have had an impact on social media use over time: changes in life and time management, changes in technical capabilities, changes in privacy preferences and changes in modes of engagement. However, despite these changes, our informants describe having a similar approach to social media use in general.

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