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The Startup Jungle: Four-dimensional Business Modelling

Journal article
Authors Ryan Rumble
Published in Journal of Business Models
Volume 7
Issue 3
Pages 25-36
ISSN 2246-2465
Publication year 2019
Published at Department of Economy and Society, Innovation and Entrepreneurship (IIE)
Department of Economy and Society
Pages 25-36
Language en
Keywords Business model; serious game; ecosystem
Subject categories Pedagogy, Learning, Business Administration, Economics and Business


The Startup Jungle is a four-dimensional business-modelling tool used in Masters level entrepreneurship education. It combines a metaphorical jungle landscape with the dynamics of interplay to map business ecosystems, model new ones, develop implementation strategies, consider consequences, and scenario plan.

Page Manager: Webmaster|Last update: 9/11/2012

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