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Mobilizing intuitive judgement during organizational decision making: When business intelligence is not the only thing that matters

Journal article
Authors Ioanna Constantiou
Arisa Shollo
M. T. Vendelø
Published in Decision Support Systems
Volume 121
Pages 51-61
ISSN 0167-9236
Publication year 2019
Published at Department of Applied Information Technology (GU)
Pages 51-61
Language en
Keywords BI system, Intuitive judgement, Organizational decision making, Project prioritization process, Strategic decisions, Investments, Large dataset, Data driven decision, Empirical findings, Financial institution, Information sources, Project prioritization, Decision making
Subject categories Business Administration, Computer and Information Science


Academics have argued that data-driven decision processes will replace intuitive judgements, but the empirical aspects of this claim are understudied. We provide empirical findings of how managers communicate and share intuitive judgements when BI system's output is prescribed to be the main information source for decision making. We investigate organizational decision making regarding IT project portfolio investments. We used a rich empirical dataset from a longitudinal, qualitative study investigating the prioritization of IT projects in a large financial institution. Our findings show that decision makers employ four techniques to communicate and share intuitive judgements during organizational decision making, which built on the BI output. Furthermore, we found that the use of these techniques depends on the decision maker's familiarity with the group and the convergence of perceptions about either a project, or specific issues in the group. © 2019 Elsevier B.V.

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