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How Opinion Polls Influence Political Parties

Conference contribution
Authors Per Oleskog Tryggvason
Published in International Communication Association Conference, 24-28 May, Prague
Publication year 2018
Published at Department of Journalism, Media and Communication (JMG)
Language en
Keywords opinion polls, mediatization, political partie, elite perceptions
Subject categories Political Science (excluding Public Administration Studies and Globalization Studies), Media Studies


One key question in research on the mediatization of politics concerns how political actors are influenced by the news media. Using a unique dataset of more than 2400 Swedish politicians this study bridges two literatures – the arena framework of strategic party behavior, and research on elite perceptions of media power – by investigating how politicians assess the influence of media´s publication of opinion polls. The results show that published opinion polls are seen as highly influential, but that perceptions of influence vary between the internal, electoral, media and parliamentary arenas on which political parties act. Furthermore, the level of influence ascribed to published opinion polls is in part a function of how the politician’s party has performed in the polls.

Page Manager: Webmaster|Last update: 9/11/2012

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