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The GEM-project: Making new use of existing data to answer longstanding questions in gender and media equality research

Conference contribution
Authors Monika Djerf-Pierre
Published in Panel contribution presented at Ecrea, 7th European Communication Conference (ECC), Lugano, 31 Oct - 3 Nov 2018
Publication year 2018
Published at Department of Journalism, Media and Communication (JMG)
Valand Academy
Language en
Keywords gender equality, comparative research, gender and journalism
Subject categories Media and Communications


This presentation highlights how existing data can be made available and used to create new and innovative research on media and gender equality. Gender equality in and through the media is a basic human rights issue, with broad implications for media content (the media representation of women and men), media organizations (equal access to and status in media professions), and media access/use. A number of studies conducted by the Global Media Monitoring Project (GMMP), EIGE, and the IWMF have charted the progress - or lack thereof - over the last decades and a significant amount of descriptive data is now available for the study of gender equality in media content and media organizations both across countries and over time. This creates entirely new opportunities for innovative research in the field. The comparative and cross-national project “Comparing Gender and Media Equality across the Globe: A Cross-National Study of the Qualities, Causes and Consequences of Gender Equality in and Through the News Media” (the GEM project – “Gender Equality Media”) builds on previously collected data but aims at taking systematic, comparative research on gender equality in and through the news media to the “next level”: First by bringing together and making available existing data sets on media/gender equality - in media content and in media organizations. Second, by reanalysing the data with new methods to provide new answers to longstanding questions about the causes and consequences of differences in media/gender equality between countries. •Third, by emphasising openness and accessibility in gender and media research by making both the GEM data set and all publications Open Access. “Open access” publishing and data dissemination are important to make academic research more inclusive and accessible to the global society.

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