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New Public Management

Encyclopedia entry
Authors Magnus Fredriksson
Josef Pallas
Published in The International Encyclopedia of Strategic Communication.
ISBN 9781119010722
Publisher John Wiley & Sons, Inc.
Publication year 2018
Published at Department of Journalism, Media and Communication (JMG)
Language en
Subject categories Communication Studies


New public management (NPM) refers to a set of reforms that have come to radically redefine the nature of public sector organizations. Being inspired by a broad management ideology the reforms have brought forward ideas about “real” organizations, that is, having a clear and unique identity, being able to plan and carry out rational decisions, and having well‐defined boundaries and hierarchical structures. These ideas go hand in hand with rationales of strategic communication, and communication activities of public sector organizations can be seen both as transformative in the process of introduction of NPM and as an outcome of this process.

Page Manager: Webmaster|Last update: 9/11/2012

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