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Framing of National Image in a Climate of Socio-Political Uncertainty: A Study of IKEA and Volvo Car Corporation in Swedish and Russian News Media

Chapter in book
Authors Nataliya Berbyuk Lindström
Cheryl Marie Cordeiro
Published in Economic and Geopolitical Perspectives of the Commonwealth of Independent States and Eurasia
Pages 137-156
ISBN 9781522532644
Publisher IGI Global
Place of publication USA
Publication year 2018
Published at Department of Business Administration
Department of Applied Information Technology (GU)
Centre for International Business Studies
Pages 137-156
Language en
Keywords Sweden, Russia, national image, discourse analysis, Ikea, Volvo Car Corporation, news media
Subject categories Media and Communications, Linguistics, Cultural Studies, Political Science


The climate ripple of socio-political relations between countries can be seen to directly influence trading and international business relations. Discourse within the socio-political realms reflects in discourse within the economic realms. A common channel through which such perspectives are mediated between the political realms, corporate relations, and public opinion is the news media, both traditional and new, such as social media and Internet publishing. This chapter examines and compares how major business newspapers in Sweden, Dagens Industry (DI), and two business newspapers in Russia, Kommersant (Ъ-Газета - Коммерсантъ) and RBC (РБК) represent Sweden's national image between 2014-2015, a period of uncertain socio-political relations between Russia and the Nordic Eurasian states, in particular, Sweden, in the process of the annexation of Crimea by the Russian Federation in 2014.

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