To the top

Page Manager: Webmaster
Last update: 9/11/2012 3:13 PM

Tell a friend about this page
Print version

Introduction: Public Rela… - University of Gothenburg, Sweden Till startsida
To content Read more about how we use cookies on

Introduction: Public Relations and Social Theory

Chapter in book
Authors Magnus Fredriksson
Øyvind Ihlen
Published in Public Relations and Social Theory Key Figures, Concepts and Developments (2nd Ed.)
Pages 1-16
ISBN 978-1-138-28129-5
Publisher Routledge
Place of publication New York and London
Publication year 2018
Published at
Pages 1-16
Language en
Subject categories Communication Studies, Sociology (excluding Social Work, Social Psychology and Social Anthropology)


To understand how public relations builds trust or creates mistrust, help develop or destroy a company’s license to operate, the activity needs to be studied as a social phenomenon. During the last ten years or so, we have seen a growth in the scholarship taking on this challenge. This book broadens the theoretical scope of public relations studies even further by applying the work of a group of prominent social theorists. We suggest that social theory can help us to make sense of public relations at the societal, organizational, and individual levels. This introductory chapter provides an overview of public relations in social theory and vice versa. It also presents the four organizing themes of the book, focusing on social change, social forces, social interactions, and power.

Page Manager: Webmaster|Last update: 9/11/2012

The University of Gothenburg uses cookies to provide you with the best possible user experience. By continuing on this website, you approve of our use of cookies.  What are cookies?