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On Beck: Public Relations and Quests for Responsibility

Chapter in book
Authors Magnus Fredriksson
Published in Øyvind I. & Fredriksson M. (eds) Public Relations and Social Theory. Key Figures, Concepts and Developments (2nd Edition)
Pages 80-98
ISBN 978-1-138-28129-5
Publisher Routledge
Place of publication New York and London
Publication year 2018
Published at Department of Journalism, Media and Communication (JMG)
Pages 80-98
Language en
Subject categories Sociology (excluding Social Work, Social Psychology and Social Anthropology), Communication Studies


By turning to the work of the German sociologist Ulrich Beck and his concepts of reflexive modernity, risk society, and sub-politics we can get a better understanding of the preconditions for public relations. In his work, Beck analyses how the transformation of modernity establishes new conditions for and forms of social interactions in its broadest sense. In this chapter, his theories are used to conceptualize how different positions in the social landscape – to which certain expectations, norms and values are tied – mobilize different forms of corporate public relations.

Page Manager: Webmaster|Last update: 9/11/2012

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