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From earth to Space-Advertising films created in a computer-based primary school task

Journal article
Authors Anne Kjellsdotter
Published in Cogent Education
Volume 2017
Issue 4
ISSN 2331-186X
Publication year 2017
Published at Department of Pedagogical, Curricular and Professional Studies
Language en
Keywords Subjects: Social Sciences; Communication Studies; Education Keywords: primary education; digital resources; multimodal communication; social study
Subject categories Educational Sciences


Abstract: Today, teachers orchestrate computer-based tasks in software applica- tions in Swedish primary schools. Meaning is made through various modes, and multimodal perspectives on literacy have the basic assumption that meaning is made through many representational and communicational resources. The case study presented in this paper has analysed pupils’ products in which they made multimodal meanings in a lm-editing software application. The task was to make advertising lms for planets in the solar system. The analysis of the advertising lms has been conducted using the visual grammar framework involving three metafunc- tions: the representational, interactive and compositional. The ndings show how the digital features made it possible to compose lm clips with a variety of modes of expression but also the impact of social and cultural in uences on the pupils’ products. The representations were made in order to communicate and the repre- sentation of ideas was inspired by the advertising genre of Western society. From a pedagogical view, the impact of the instructions and the teacher’s design on pupils’ meaning-making needs to be taken into account and further discussed.

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