To the top

Page Manager: Webmaster
Last update: 9/11/2012 3:13 PM

Tell a friend about this page
Print version

Four Models of Sharing Ec… - University of Gothenburg, Sweden Till startsida
Sitemap
To content Read more about how we use cookies on gu.se

Four Models of Sharing Economy Platforms

Journal article
Authors Ioanna Constantiou
A. Marton
V. K. Tuunainen
Published in Mis Quarterly Executive
Volume 16
Issue 4
Pages 231-251
ISSN 1540-1960
Publication year 2017
Published at Department of Applied Information Technology (GU)
Pages 231-251
Language en
Links misqe.org/ojs2/index.php/misqe/arti...
Keywords Information Science & Library Science, Business & Economics
Subject categories Economics and Business, Computer and Information Science

Abstract

Sharing economy platforms combine organizational and market mechanisms in innovative ways to gain competitive advantages over incumbents. These mechanisms are combined on two key dimensions: tight or loose control over participants, and high or low rivalry between participants. We call the resulting four sharing economy models "Franchiser," "Principal," "Chaperone" and "Gardener." Each model focuses on a different value proposition and strategic intent, but they all exploit the growing fluidity of organizational boundaries. Understanding the sharing economy in these terms enables businesses to identify, and respond to, the threats and opportunities provided by sharing economy platforms. The lessons learned from our research will help businesses to engage with the sharing economy.(1,2)

Page Manager: Webmaster|Last update: 9/11/2012
Share:

The University of Gothenburg uses cookies to provide you with the best possible user experience. By continuing on this website, you approve of our use of cookies.  What are cookies?